RICE – “MVP” 🎬 | ACES UP Music Video

Vanacore Media brings a bold visual style to the official music video for “MVP” by rising artist Rice, a standout track from his latest album ACES UP.

Filmed across multiple locations in Buffalo, the video prominently features the well-known local business Everything Vintage, providing the perfect backdrop for the video’s gritty yet boss-like aesthetic. The setting blends street culture with bold visuals, using vibrant colors and stylized lighting throughout the shop to create a cinematic atmosphere.

At the center of the video’s concept is a poker table scene, where Rice performs surrounded by a table full of actors, extras, and local creatives. The visual theme plays into the album’s ACES UP identity — symbolizing risk, confidence, and the mindset of playing to win.

The video also highlights several notable Buffalo creators and entrepreneurs who make appearances throughout the scene, including Skillie, Killa Jones, Bajo Zero, Lorieldabarbher, and Matt the Property Pro — bringing together a mix of artists, business owners, and community figures from the Buffalo scene.

With strong color contrast, dynamic composition, and a confident tone that mirrors the track’s energy, the “MVP” video delivers a visual that reflects both the artist’s style and the local culture surrounding the project.

Filmed and produced by Vanacore Media, the project highlights the brand’s ability to combine music, local businesses, and creative storytelling into one cohesive visual experience.

🎬 Now streaming on YouTube.

Watch Rice – MVP (Official Music Video) now on the Vanacore Media YouTube channel.

YOUTUBE:https://www.youtube.com/@VanacoreMedia